Red & Blue Ocean Strategies

Blue ocean is a strategy which has thought patterns based on ............ and out the rational habit.

• creativity

• responsibility

• innovation

• deletion

The common strategy or the conventional marketing strategy is called ............ strategy.

• green ocean

• red ocean

• black ocean

• brown ocean

The blue ocean strategy follows the logical strategy called as ............

• high innovation

• calm innovation

• fair innovation

• value innovation

The value innovation happens only if a company combines innovation with ......, ......, and the position of cost.

• utility, price

• unity, product

• information, place

• unknown, people

In red ocean strategy, we compete in the ......... market place.

• eternal

• existing

• extinct

• exported

In red ocean strategy, we exploit the existing .............

• repository

• supply

• demand

• fund

In blue ocean strategy, we make the competition ..........

• unrelevant

• unprofitable

• worthless

• unrewarding

In blue ocean strategy, we ............ the value cost-exchange.

• build

• maintain

• eliminate

• break

The four actions framework in blue ocean consists of ............

• eliminate, reduce, raise, create

• eliminate, reuse, raise, create

• eliminate, recycle, raise, create

• eliminate, rethink, raise, create

Which one of the following needs to be eliminated?

• service quality

• workload of pharmacists

• innovation culture

• waiting time