IMR_Unit 2
University
•8 Qs
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IMR_Unit 2
Quiz
•
Business
•
University
•
Hard
RAÚL LÓPEZ
Used 2+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What design aims to explore the marketing research problem and give new ideas?
Exploratory research
Descriptive research
Causal research
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What research designs usually employ quantitative data anlysis?
Exploratory research
Descriptive research
Focus groups
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What research design is characterized by richness and depth of the information it provides?
Exploratory research
Descriptive research
Causal research
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What research design has two types of studies, transversal and longitudinal?
Exploratory research
Descriptive research
Casual research
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What research design usuallly uses statistically significant samples?
Exploratory research
Descriptive research
Casual research
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What research design is a structured and formal process?
Exploratory research
In-depth interviews
Casual research
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
True or false?
Experimentation is a technique usually employed in causal research
True
False
8.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
True or false?
Quantitative research is more advisable than qualitative becuase its samples are larger and more representative
True
False
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