Mana yang tidak termasuk dasar dari kegiatan bisnis untuk bisa memenangkan persaingan

Pretest Elemen Pemasaran

Quiz
•
Reni Wijayanti
•
Business
•
1st Grade
•
6 plays
•
Hard
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Strategi
Taktik
Pengelolaan
Value
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Eksplorasi untuk memahami segmen pasar, memilih sasaran pasar (target market), dan menetapkan positioning perusahaan yang akan dibentuk di benak pelanggan, merupakan
Strategi
Taktik
Pemasaran
Value
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pengelompokan pelanggan berdasarkan psychography masuk ke dalam atribut statis
Benar
Salah
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Proses mengevaluasi segmen pasar dan memilih satu atau lebih segmen yang akan dimasuki, disebut
Segmenting
Targeting
Positioning
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Evaluasi target pasar berdasarkan...
Pertumbuhan pasar
Situasi Persaingan
Keunggulan Kompetitif
Benar semua
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Yang tidak termasuk komponen diferensiasi adalah
Konten
Infrastruktur
Konteks
Layanan
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Produk memiliki benefit yang melekat dalam produk sehingga harga terbentuk dari keseluruhan manfaat merupakan metode pricing..
Value-based
Cost-based
Competition-based
Market-based
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