ESB Domain 2

A target market identifies the________ to which a company markets its products and services

• Distribution channels

• businesses

• customer group

• none of these

A value proposition is:

• a statement that explains why a customer should do business with a company

• a statement that explains why a manufacture should do business with a company

• a statement that states the value of a compnay

• none of these

A SWOT analysis documents a company’s strengths, weaknesses, _______, and threats

• outside forces

• options

• occasion

• none of these

Primary data is contains more _______ compared to secondary data.

• bias

• accuracy

• information

• errors

Secondary data often contains more

• information

• facts

• errors

• personal bias

is a business that sells similar products or services as another business

• direct competition

• indirect competition

• perfect competition

• monopolistic competition

Financial limitations would be an example of a/an _______in a SWOT analysis

• strength

• weakness

• opportunity

• threat

is a business that sells different products or services but is similar enough to be competitive with another business

• monopolistic competition

• perfect competition

• direct competition

• indirect competition

A marketing method that uses customized newsletters to engage with customers is

• social media

• messaging

• email

• all of these

The four segments of sales data are

• behavioral , geographical, demographic, and personality

• mentality, location, identification, lifestyle

• mentality, location, demographic, lifestyle

• behavioral , geographical, demographic, and psychographic