Corporate Strategy

The concept of corporate strategy is applicable…

• …only for multibusiness firms.

• …for all single businesses.

• ...only if a business is publicly traded.

Conglomerate diversification as a strategy is characterized by…

• homogeneity and a large number of businesses.

• homogeneity and a small number of businesses.

• heterogeneity and a large number of businesses.

• heterogeneity and a small number of businesses.

Which of the following is not a form of divestment?

• Spin-off

• Trade-in

• Carve-out

A producer is acquired by another producer which operates on the same market and manufactures the same products. According to the anti-trust typology of acquisitions, this transaction could be termed a…

• horizontal acquisition.

• vertical acquisition.

• conglomerate acquisition

Between 1970 and 1990, the proportion of conglomerate acquisitions in all acquisition processes has…

• doubled.

• remained at the same level.

• halved.

Minority shareholding is a means of which form of corporate development?

• Internal development

• External development

• Joint development

A merger is described correctly by which of the following statements?

• Two companies develop a business unit jointly without formal integration.

• Two companies come together voluntarily to form a new business unit.

• One business unit is bought from another company.

The BCG matrix distinguishes between four types of businesses. If business units are operating with a low market share in a high-growth market, which of the following designations is suitable?

• Question Marks

• Stars

• Poor Dogs

Each of the four types of businesses is associated with a generic strategy and recommendations. How should one proceed when ascertaining a Question Mark?

• Increase investment

• Divest

• Analyze thoughtfully

Which of the following is not a source for product-related synergies?

• Market interdependencies

• Resource interdependencies

• Financing interdependencies