PGDM SemV MA

Marketing Analytics allows the marketeer to

• Gather Deeper Consumer Insights

• Get a better ROI

• None of the above

• Both of the above

Marketing Analytics helps create appealing campaigns

• True

• False

Models should be

• Complex

• Layered

• Simple

• Creative

The accuracy of the model primarily depends upon

• The quality of input data

• Type of statistical tool used

• Processor Speed

• None of the above

Is a style of model

• Verbal

• Emotional

• Predictive

• Physical

A=f(a)+b is a type of

• Verbal Model

• Pictorial Model

• Mathematical Model

• Emotional Model

Descriptive models characterize the phenomena

• True

• False

You can perform "What if" analysis with

• Descriptive Models

• Predictive Models

• Normative Models

• Verbal Models

______ model takes macro and micro factors in consideration

• Descriptive Models

• Predictive Models

• Normative Models

• All of the above

Metrics cannot be used to course correct

• True

• False