Situational Influences

A person who shops at a nicer store because he/she is buying a gift rather than a personal item is influenced by

• Antecedent state
• Task definition
• Physical surrounding
• Income

A person not ordering dessert after a meal because the restaurant was too warm and 'stuffy' was influenced by

• antecedent state
• temporal perspective
• physical surroundings
• social surroundings

The usage situation deals with:

• how the product is purchased.
• who influences the product purchased.
• how we communicate to consumers about consumption.
• how and when the product is consumed.

A substantial amount of consumer purchasing behaviour is motivated by an attempt to maintain or enhance lifestyle.

• False
• True

A person who is hungry, buys more than he or she had planned in grocery shopping is influenced by

• physical surroundings
• antecedent state
• task definition
• temporal perspective

Which of the following must be considered in the disposal situation:

• ease of disposal.
• recycling potential.
• cost and timing of disposal.
• ease of disposal, recycling potential and timing of disposal.

When a consumer is so loyal to a particular brand that it is the only brand purchased, the marketer:

• should look closely at the communication situation.
• must consider the usage situation.
• can redefine the consumer's task 
• can ignore the situational influences.

In order to utilise situational influences, a marketer must understand how situational influences may change

• False
• True

The five classes of situational influences are:

• physical surroundings, people, task definition, lighting and sound
• people, task definition, social surroundings, temporal factors and mood
• physical surroundings, social surroundings, temporal perspective, task defi
• physical surroundings, social surroundings, temporal perspective, task defi

A group that stays longer in a restaurant because of the music has been influenced by 

• antecedent state
• temporal perspective
• social surroundings
• physical surroundings