Problem Recognition

High levels of product involvement may generate extended consumer decision making.

• False
• True

Repeat purchases of often-consumed items such as cereal generally involve extended decisions.

• False
• True

Both consumers' desired and actual states may be influenced by emotions and situational characteristics.

• False
• True

The level of concern for, or interest in, the purchase process is

• decision making
• purchase involvement
• product evaluation
• product involvement

Very high levels of purchase involvement tend to produce

• brand-loyal decisions
• habitual decisions
• limited decisions
• none of the given answers

Intermediate levels of purchase involvement tend to produce:

• habitual decisions
• brand-loyal decisions
• limited decisions
• none of the given answers

A decision that does not necessarily include alternative evaluation is:

• an extended decision
• a partial decision
• a limited decision
• a habitual decision

A highly brand-loyal consumer generally purchases his/her favourite brand using

• peripheral decision making
• limited decision making
• habitual decision making
• none of the given answers

A discrepancy between a desired state and an actual state is the basis for

• alternative evaluation
• stimulus discrimination
• problem recognition
• approach-avoidance conflict

Intermediate levels of purchase involvement tend to produce habitual decisions.

• False
• True