Group Communication

Group Communication

12 Qs

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Group Communication

Group Communication

Assessment

Quiz

others

Practice Problem

Hard

Created by

Sally Rao Hill

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You notice several fellow runners using a new brand of running shoe and purchases a pair because they seem to work well

You are under informational influence
You are under normative influence
You are under identification influence
You are not influenced by others easily

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A person who adopts a group's values and views as a guide for their own is under:

Informational influence
normative influence
identification influence
All of the given answers.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following products is likely to have the LEAST group influence?

shoes
dress
vitamins
stereo system

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A person who consistently filters, interprets and/or provides information to other group members is

a filter agent
an opinion leader
a step generator
a busybody

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One is most likely to seek an opinion leader when one's

product involvement and product knowledge are high
product involvement is low and product knowledge is high
product involvement and product knowledge are low
product involvement is high and product knowledge is low

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Informal communication between consumers about goods and services is called word of mouth.

True
False

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A 'brand community' involves a shared sense of belonging among its members.

True
False

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