Marketing - Ethics II

Monopoly

• Pricing products higher when the need is higher

• Exclusive control over a product

• Setting a high price for a new product

Price gouging

• Pricing products higher when the need is higher

• Exclusive control over a product

• Setting a high price for a new product

Price skimming

• Pricing products higher when the need is higher

• Exclusive control over a product

• Setting a high price for a new product

You could receive a _______ if you violate a ________

• Cease-and-desist order, social responsibility

• Social responsibility, cease-and-desist order

• Trademark, cease-and-desist order

• Cease-and-desist order, trademark

Engaging in production and promotion of environmentally safe products

• Green marketing

• Social responsibility

• Ethical marketing

• Environmental marketing

Ethics is the study of

• Morals

• Values

• Virtues

• Philosophy

Concerns about the consequences of how your actions affect others

• Green marketing

• Social responsibility

• Moral philosophy

• Ethics