Chapter 7

What is Event Marketing?

• Is a matching process in which the event producer seeks to understand and meet the needs of their audience.

• Marketing is the ongoing promotion of a brand, product or service through various mediums to compel a target audience to take action

• is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

Which of these DOES NOT represent the importance of promotion?

• Create or increase awareness of the event

• Inform target market(s) of the event

• Create or enhance a positive image of the event

• Generate haters for the event

Media refers to various means of communications.

• True

• False

What is the first step in creating a promotional campaign ?

• Setup advertising objectives

• Setup FB Ads

• Identify target audience

• Get sufficient resources

Promotion through cars, cabs and buses called Transit Media.

• True

• False

Newspaper, magazines and tickets are NOT example of Print Media.

• True

• False

Nowadays, Electronic Media is playing important roles in promoting any product/services.

• True

• False