Public Relations Writing Quiz 1 (Chapters 1 and 2)

Public relations is different from pure journalism in that PR has to do with an institution's

• portfolio

• annual report

• image

• stockholders

Controlled information in public relations is

• written by the institution's president

• part of a PR scientific experiment

• information that the PR specialist controls the editorial content, style, format

• information that once it leaves your hands, is controlled by the news media

An example of controlled PR information is

• an editorial about your institution written by an outside party

• a brochure prepared by the PR specialist about your institution

• a news article about a negative occurrence at your institution

• an editorial that the VP of your institution wrote about their personal beliefs on their own

Uncontrolled PR information is

• a brochure about the institution

• information that once it leaves the PR specialist's hands is at the mercy of the media

• signed off on by the PR specialist

• a public service announcement written by the PR specialist and broadcast verbatim

Which of the following is not an example of one of the public relations writer's tools

• News releases

• News article

• Public service announcements

• Backgrounders

Which of the following is not a definition of public relations

• A deliberate, planned, and sustained effort to institute and maintain mutual understanding between an organization and its publics

• The business of releasing both negative and positive information about a company

• The business of generating goodwill toward an individual, cause, company or product

• Professional services in promoting products by arranging opportunities for exposure in the media

Which of the following is not an ethical quandary faced by public relations specialists?

• Whether to handle a particular political candidate or ethically suspect client

• All of these are ethical dilemmas the public relations specialists face.

• How to deal with the media daily without lying

• What to keep confidential and what to disclose

• Whether to do what the client says no matter what

True or false: Some people consider persuasion unethical by nature.

• True

• False

These are the most unethical techniques of some public relations specialists because they are illogical and deceptive by nature.

(a)  

This logical fallacy implies that one thing causes another because the second thing follows the other in time.

(a)