Marketing Techniques: Logical Fallacies/Persuasive Devices

Special techniques an author uses to influence the way you think or feel about a certain subject.

• Logical Fallacy

• Persuasive Device

falsely assume that one thing must lead to another by suggesting that if we do one thing then that will lead to another, and we’ll be doing something that we don’t want to do.

• Bandwagon

• Post Hoc

• Loaded Question

• Slippery Slope

Diversionary tactic that avoids the key issues

• Straw Man

• Red Herring

• Slippery Slope

• Weasel Words

Misrepresenting someone's argument to make it easier to attack.

• Straw Man

• Red Herring

• Ad Hominem

• Plain Folks

purchasing a product shows your love of your country

• Patriotism

• Ad Hominem

• Post Hoc

• Bribery

an error of reasoning

• Logical Fallacy

• Persuasive Device

Assumes that if 'A' occurred after 'B' then 'B' must have caused 'A.'

• Appeal to Authority

• Post Hoc

• Ad Hominem

• Slippery Slope

Since an authority thinks/says something, it must be true.

• Appeal to Authority

• Logical Fallacy

• Ad Hominem

• Red Herring

Attacking your opponent's character or personal traits in an attempt to undermine (weaken)  their argument.

• Straw Man

• Weasel Words

• Ad Hominem

• Post Hoc

Asking something that has an assumption built into it so that it couldn't be answered without appearing guilty

• Plain Folks

• Appeal to Authority

• Loaded Question

• Weasel Words