Maketing Applications review 3

An example of a final consumer in action would be a person buying

• a chair for his/her apartment.

• a desk for his/her office.

• a computer for his/her graphic-design business.

• some coffee filters for the break room.

Which of the following would be considered a higher order need:

• Food

• Safety

• Social belonging

• Clothing

Martin is an American, but he also identifies himself as Hispanic. Martin belongs to an American

• social group.

• subculture.

• reference group.

• family.

Your personal circle of friends is a

• national culture.

• subculture.

• reference group.

• membership group.

Your favorite NBA player endorses Gatorade, so you buy it. This is an example of a(n)

• reference group.

• opinion leader.

• psychological influence.

• membership group.

Your personal picture of the world is known as your

• attitude.

•  

  membership group.

• perception.

• culture.

You love a certain musical artist. No matter what album she puts out, you’re going to buy it as soon as it goes on sale. Your buying behavior is being influenced by your

• subculture.

• attitude.

• situation.

• family.

Which of the following is a true statement about B2B (business-to-business) marketing:

• B2B marketing is more difficult than consumer marketing.

• Marketers approach B2B marketing differently than consumer marketing.

• B2B marketing strategies work well for consumer marketing, but consumer strategies don’t work for B2B.

• Only specialty marketing firms undertake B2B marketing.

In the business world, distribution channels are

• completely separate from consumer distribution channels.

• tightly controlled by a few large wholesalers.

• more direct.

• not used at all.

Which of the following is an organizational factor that influences a business’s buying behavior:

• Laws and regulations

• Perception

•  

  Business policies

• The economy