Marketing Vocab: What Do You Know?

promoting a company in print, online, or through social media

• advertising

• approach

the people or households who view or hear advertising

• audience

• corporation

the amount of money a company sets aside for spending

• account

• budget

a business with a physical store or location

• brick and mortar

• online presence

the image and personality of a product

• brand

• credit

when a person only buys a product from one name brand

• brand loyalty

• bribery

the rivalry between businesses to earn customers' money

• competitive advantage

• competition

the ability to buy a product now and pay later

• cash

• credit

identifying groups of people by age, income, or interests

• demand

• demographic

the amount of money a business keeps after selling products

• cost

• profit