Chapter 10 Review - Marketing

____ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

• Business
• Marketing
• Management
• Economics

The four Ps of marketing are product, price, place, and ____.

• purchasing
• people
• perception
• promotion

The ____ is a specific group of customers whose needs a company will focus on satisfying.

• buying market
• purchasing market
• target market
• goal market

A ____ is a document describing business and marketing objectives and the strategies and tactics to achieve them.

• marketing plan
• business plan
• business report
• sales analysis

Segmenting a market based on where customers live is ____ segmentation.

• place
• location
• geographic
• target

____ selling focuses on building long-term relationships with customers.

• Customer
• Target
• Consumer
• Relationship

Influence that comes from the society in which a person lives is called ____.

• business influence
• social influence
• mass marketing
• marketing

A(n) ____ buying decision is when a consumer purchase made with no planning or research.

• routine
• limited
• impulse
• ordinary

The three levels of buying decisions for businesses are new purchase, repeat purchase, and ____ purchase.

• situational
• limited
• modified
• automatic

Many businesses use ____ to gather, store, and use customer data for marketing.

• database marketing
• B2C
• influence
• segmentation