ESB Domain 2

What is a value proposition?

• A statement that explains to customers why they should do business with a company

• A statement that explains the estimated value of a company

• A statement that explains the estimated value of a product or service

• A statement that explains to investors why these should do business with a company

If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers. what is their Customer Acquisition Cost?

{hint: CAC= (marketing costs + sales costs) / # of customers }

• 110

• 500

• 300

• 700

If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers. what is their Customer Acquisition Cost?

• 110

• 50

• 10

• 700

Marketing is used to:

• Build your brand

• increase your sales

• Attract qualified leads

• All of these

What does SEO stand for?

• Search Execute Officer

• Special Executive Officer

• Search Engine Optimization

• Sample Excellent Oatmeal

What is SEO marketing:

• marketing that uses specified technical elements to ensure the search engine crawler (google) places their company or product in the top search results

• marketing that utilizes special elements of order to generate marketing leads

• The assistant to the Chief Marketing Officer.

• none of these

T/F: Customers searching products on search engines such as Google are more likely to open the articles at the top of the page.

• True

• false

The four segments of data are:

(SELECT ALL THE APLLY)

• Behavioral, Geographic, Demographic, Psychographic

• Behavioral, Geographic, Demographic, Photogaphic

• Behavioral, Telegraphic, Demographic, Psychographic

• Diagraphic, Geographic, Demographic, Biographic

Behavioral Data is collected by:

• watching the behaviors of people on the street

• analyzing the behavior of executives in the company

• observing customers' behaviors to understand their buying habits

• all of these

Demographic data is statistical information about their customers. Some examples of demographic data might be:

(SELECT ALL THAT APPLY)

• age

• gender

• ethnicity

• income

• employment