Advertising Techniques

This ad uses

• bandwagon

• fear

• bribery

• humor

This ad uses (Choose two.)

• Association

• Hype

• celebrity

• testimonial

This ad uses

• claim

• repetition

• sense appeal

• repetition

This ad uses

• Association

• Humor

• repetition

• Call to Action

This ad uses

• Sense Appeal

• Repetition

• Humor

• Must-have

This ad uses

• Call to Action

• humor

• Fear

• Celebrity Endorsement

This ad uses

• testimonial

• association

• sense appeal

• hype

Using images like a cartoon in the hopes that you will transfer your good feeling about the image to the product.

• Association

• Call to Action

• Claim

• Humor

Using a chance to win a prize to attract attention..

• Prizes, Sweepstakes, Gifts

• Call to Action

• Claim

• Humor

Telling you what to do- "Buy Today" or "Vote Now"- removes all doubt about the next steps.

• Association

• Call to Action

• Claim

• Humor