ISEM Unit 1 Test

ISEM Unit 1 Test

9th - 12th Grade

20 Qs

quiz-placeholder

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ISEM Unit 1 Test

ISEM Unit 1 Test

Assessment

Quiz

Specialty

9th - 12th Grade

Practice Problem

Hard

Created by

Kaitlyn Fogle

Used 2+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This term is used to describe all potential customers who have a need or want for the product and the resources to make the purchase.

market
consumer
industry
sales zone

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This should be thought of as an ongoing process designed to satisfy the needs and wants of customers:

selling
advertising
marketing
globalization

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is a growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool:

advertising
sports marketing
industrial marketing
selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is the process of developing, promoting, and distributing products or services to satisfy customers' needs and wants:

selling
advertising
marketing
globalization

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The __________ ______________ means that a business focuses on satisfying customer needs and wants while making a profit.

marketing concept
industrial marketing
advertising trust
customer focus

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Involves planning and creating products (goods or services) that are priced, promoted, and distributed in ways that result in exchanges that satisfy customers.

selling
advertising
marketing
globalization

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Requires the business to find the best methods of delivering goods and services to customers.

distribution
marketing-information management
pricing
Product/service management

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