ISEM Unit 1 Test

This term is used to describe all potential customers who have a need or want for the product and the resources to make the purchase.

• market
• consumer
• industry
• sales zone

This should be thought of as an ongoing process designed to satisfy the needs and wants of customers:

• selling
• advertising
• marketing
• globalization

This is a growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool:

• advertising
• sports marketing
• industrial marketing
• selling

This is the process of developing, promoting, and distributing products or services to satisfy customers' needs and wants:

• selling
• advertising
• marketing
• globalization

The __________ ______________ means that a business focuses on satisfying customer needs and wants while making a profit.

• marketing concept
• industrial marketing
• advertising trust
• customer focus

Involves planning and creating products (goods or services) that are priced, promoted, and distributed in ways that result in exchanges that satisfy customers.

• selling
• advertising
• marketing
• globalization

Requires the business to find the best methods of delivering goods and services to customers.

• distribution
• marketing-information management
• pricing
• Product/service management

This involves gathering and analyzing information to improve decision making.

• distribution
• marketing-information management
• pricing
• Product/service management

This requires the business to determine the most appropriate pricing strategy for their products.

• distribution
• marketing-information management
• pricing
• Product/service management

This involves acquiring, developing, and improving products to better serve customers.

• distribution
• marketing-information management
• pricing
• Product/service management