Activity 2 (Innovation in business)

We need to introduce _________ ideas and ways of doing things so that we can improve and grow.

• Development

• Customers

• Innovate

• Demands

• Recent

One way of doing this is to look at the most _______ technologies and see how they can make our products or services _______.

• Development

• Better

• Innovate

• Demands

• Recent

Some companies have a research and _______ department that specialises in this.

• Development

• Aware

• Innovate

• Demands

• Recent

Another way is to be _______ of changes in what our customers want and make sure we offer products or services that meet their _______.

• Development

• Aware

• Innovate

• Demands

• Recent

A third way of introducing innovation is to develop new products that can help you target new _______.

• Development

• Customers

• Innovate

• Demands

• Recent

You can also change the way your service is offered to make it more _______ for your customers.

• Development

• Aware

• Innovate

• Convenient

• Recent

We innovate because we want to increase the amount of money our businesses make.

• True

• False

Fast food restaurants have not changed their menu since they started.

• True

• False

If you always target the same customers, you might lose them to your competitors.

• True

• False

Being innovative is all about using the newest technologies in your business.

• True

• False