XII Marketing and CP

Recently, Lakshya bought a pack of dog food for his pet . It was nowhere mentioned on the Pack that it had to be mixed in lukewarm water in order to ensure easy digestion. Therefore, Lakshya kept serving the food to his pet by mixing it in cold water. As a result his fell ill and had to be hospitalised. which right consumer is being ignored by the company marketing the pet food

• Right to safety

• Right to be heard

• Right to be informed

• Right to be assured

Which consumer right suggests that consumers have access to a variety of products and service at competitive prices?

• Right to be assured

• Right to be heard

• Right to be safety

• Right to be informed

Lakshya purchase a house for rupees 80 lakh from property dealer and founded being defective. designed many complaints, the defect was not rectified. suggest him the appropriate authority to file his complaint.

By mentioning Customer Care Number on the package of One-Plus 5 cell phone, which consumer right is the company trying to exercise?

answer choices

• Right to be assured

• Right to be heard

• Right to be consumer education

• Right to informed

The consumer should not blindly believe the words of the seller. which consumer responsibility is highlighted in the given statement.

• Consumer must exercises

• Cautious consumers

• Quantity conscious consumer

• Filing complaints for the redressal of grievances

While purchasing an edible oil, a consumer has the responsibility to look for AGMARK label besides obtaining cash memo

• True

• False

Replacement of a damage product is one of the example __________. measures available to the consumer.

Radhika Limited manufacturing refrigerator takes all the marketing decision from the point of view of the customers. The market research reveals that the customers want features like double door in the refrigerators and a separate provision for water cooler in it. The company not only started producing refrigerators with these features but also priced it at a level which the customers are willing to pay. Identify the marketing management philosophy followed by Radhika Limited.

Company was Marketing Water purifiers which were very popular due to the quality and after cell services provided to the customer. The company was a leading company in the market and earning huge profits. As a result it's relation with the customers got spoiled and the image of the company was damage in the public. The top management became concern when the profits for the current quarter fell steeply. Analysis it was revealed that ignoring the after cell service was its reason. Therefore the company took all possible measures to protect and promote its favourable image in the eyes of the public. As a result the Goodwill of the company improved in the society. Write the communication tool used by the marketer in the above case to improve its image.

_________Covers various important aspect including the plan for increasing the level of production, promotion of the products etc and specify the action programmes to achieve these objectives.