Store Lesson 2 Product

A good, service, or idea that is created as a result of a process and satisfies a want or need is called?

• Service

• Example

• Product

• Place

Products can be both goods and services

• True

• False

Which product below is a tangible item

• Goods

• Services

Which product below is an intangible item?

• Goods

• Services

What is considered an attribute of a product?

• Benefits

• Advantages

• Value

• Feature

What is considered the advantage or value of an attribute to the customer?

• Feature

• Appeal

• Benefit

• Cost

The creation of products with new or different characteristics that offer new or additional benefits to the customer is called?

• Product Development

• Benefits

• Features

• Product Awareness

Developing a new, innovatie or ordinal idea does not fulfill customer needs or wants.

• True

• False

What occurs when there's a gap between what is currently offered in the market and the opportunity for new or modified products as a result of emerging trends?

• Product Development

• Product Creation

• Product Ideas

• Product Opportunity Gap "POG"

Which of the following are included in the techniques to generate product ideas?

• everyone generating ideas

• customer in the process

• customers in new ways

• new customer groups & suppliers

• All of the above