The Marketing Plan (P2)

Marketing research involves the gathering of information in order to determine who will buy the product and what the most effective promotion strategy would be. 

• True

• False

An effective way to begin defining the purpose of a marketing plan, is to make a list of all the information needed to prepare the marketing plan. 

• True

• False

Competitor analysis begins with: 

• gathering samples of the competitor's product(s)

• discovering each competitor's advertising budget

• documenting the current strategy of each primary competitor

• identifying which competitors are most successful

________ is the process of gathering information in order to determine who will buy the product and what is the most appropriate distribution channel. 

• Market segmentation

• Marketing planning

• Market mixing

• Marketing research

Marketing research begins with: ____

• setting the advertising budget.

• definition of objectives or purpose.

• identifying direct marketing strategy.

• collecting a list of primary and secondary sources of information.

What strategy do you prefer when it comes to marketing?