How Well Do You Know PAM?

1. Reduce reader resistance by emphasizing a product's _______.

• features
• benefits
• cost

2. What is the first stage of the Pre-writing Analysis Model (PAM)?

• Delivery and Design
• Communication Objectives
• Repurposing
• Audience and Circumstances

3. When repurposing content, you should cite your sources.

• True
• False

Workplace writing should be...

• Positive
• Informal
• Polite
• All of the above

5. Which of these is NOT a step in developing content?

• Incorporating sufficient and appropriate information
• Reducing resistance and emphasizing reader benefits
• Designing and formatting the document appropriately
• Using appropriate tone, language and style.

6. What is one of the biggest challenges of email communication?

• It takes too long to be sent to the receiver.
• The information quickly becomes outdated.
• It is impersonal, and people can easily misinterpret it.

7. What are some of the benefits of repurposing content?

• It can appeal to broader audiences.
• You can just copy and paste text without citing the source.
• It can save time and money on content creation because content is reused.
• Content can be shared across multiple channels.

8. Which one below is not a communication objective?

• Inform
• Insult
• Persuade

9. When companies emphasize _______, emailing on the weekend is inappropriate.

• virtue-signalling
• work-life balance
• workaholism

10. What is not a barrier to communication?

• Technological problems
• The age of the person communicating.
• Too much information