MKT 120 Test#2

The set of moral principles or values that guides behavior.

• ethics
• ethical judgement
• expectations

Is the means of by which a strategy is carried out.

• business strategy
• tactic
• unique value

The legal liability a manufacturer or trader incurs for producing or selling a faulty product is known as:

• corporate social responsibility
• product liability
• privacy laws

Which growth strategy creates completely new opportunities by developing new products that will be intro in new markets?

• diversification
• product development
• market development

What are the four names of the BCG Matrix?

• star,goat,cash cow, exclamation point
• dog, cash cow, question mark, start
• dog, cat, cow, heart

What guides the corporate strategy, which in turn, guides the marketing strategy and planning?

• marketing strategy
• SWOT
• mission statement

What type of business would publish a new product marketing promotion in the local newspaper, online, and in stores?

• business-to-non-profit
• business-to-consumer
• business-to-business

What types of company policies are typically included in corporate standards policies?

• accounting and budgeting policies
• company legal thresholds
• break time and vacation policies

A product that is constantly environmentally friendly over its entire life cycle is known as:

• a sustainable product
• a consumer product
• a tangible product

Effective objectives should meet the following criteria:

• specific, measurable, time frame
• long, detailed, not measurable
• short, not specific, measurable