BE Unit 4 Review

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper?

• Competition

• Publicity

• E-commerce

• Service marketing

Overall, what does marketing allow us to do?

• Live our daily lives

• Stop buying online

• Limit our spending

• Feel better about shopping

According to the marketing concept, which option demonstrates customer orientation?

• Finding out what a buyer wants

• Researching a firm’s competitors

• Advertising the features of a product

• Convincing a buyer to buy

In the marketing concept, whose point of view matters most?

• Buyer’s

• Seller’s

• Marketer’s

• Planner’s

Which of the following activities is an aspect of marketing a service?

• Determining how much to charge for a haircut

• Advertising the state of Michigan on television

• Finding out customers’ favorite coffee flavors

• Developing a new, improved cell phone

In an overall sense, where does marketing occur?

• Wherever customers are

• Wherever stores are

• Wherever businesses are

• Wherever advertisements are

Which of the following is an example of communicating with customers?

• Sponsoring a charity event

• Choosing a store to distribute products

• Developing a marketing plan

• Creating a new product

Which of the following is a method used to communicate with customers?

• Personal selling

• Manufacturing

• Marketing concept

• Customer orientation

Which of the following influences the process of determining price?

• Customers’ perception of value

• Sales promotion

• Purchase location

• Publicity

What provides the basis for all marketing goals and actions?

• Planning

• Pricing

• Budgeting

• Retailing