Language of Research, Campaigns, and Advocacies.

Makes use of a formal, academic, and persuasive

language to communicate discussions and present

corresponding findings for variables studied

• Research

• Campaign

• Advocacy

• ezgg

is usually social or political in nature, is technically

defined as a planned set of activities that people carry out to

attain a certain goal or objective.

• Research

• Campaign

• Advocacy

• ez gg

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refers to activities that argue, plead, support, or

favor a certain cause.

• Research

• Campaign

• Advocacy

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This involves the use of words that evoke

emotions and make people feel a certain way. Through the use of

words that appeal to the emotion, the writer can sound more

convincing. This is commonly used technique when writing

headlines in newspapers or delivering speeches.

• Emotive language

• Modal Verbs

• Rhetorical questions

• Using evidence

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the use of words that express modality or how likely

something is going to happen helps adjust the level of certainty of

events to suit arguments. When carefully chosen, these words (may,

might, will, must, shall, can, could, would, ought to) help improve

the quality of persuasive writing.

• Emotive language

• Modal Verbs

• Involving the reader

• Rhetorical questions

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these are questions that are not supposed to

be answered. Instead, they are asked for effect, to illustrate a point or let

the reader think. The use of questions that sometimes state the obvious

can convince the reader to agree on the points being presented.

• Using evidence

• Repetition

• Rhetorical questions

• Adjectives and Adverbs

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this involves the use of facts, figures, or quotes

from experts to highlight the writer’s authority and make the arguments

presented more convincing.

• Experts

• Association

• Bandwagon

• Using evidence

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this technique involves repeating keywords,

phrases, or ideas to appeal to the readers

• Adjectives and Adverbs

• Involving the reader

• Repetition

• Rhetorical questions

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this techniques tries to link an object or an

idea with something already liked or desired by the target

audience such as wealth, success, pleasures, and security.

• Emotive language

• Rhetorical questions

• Involving the reader

• Association

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commonly used in advertisements, this persuasion

techniques makes the audience believe the idea that “everyone is doing

it” or that everyone likes something

• Modal Verbs

• Experts

• Bandwagon

• Adjectives and Adverbs

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