MKTG 111 - Test #1 Review

MKTG 111 - Test #1 Review

10 Qs

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MKTG 111 - Test #1 Review

MKTG 111 - Test #1 Review

Assessment

Quiz

others

Practice Problem

Hard

Created by

Fabian Marks

Used 2+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Event marketing is an example of ____________

Product
Price
Place
Promotion

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which element of the marketing mix is demonstrated when an art gallery suggests a $2.00 donation at the door?

Product
Price
Place
Promotion

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is the dominant household structure in Canada

Married Couples
Families with 1-2 children
One-person households
Multi-generational families

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Identify the product whose business is most likely to be affected by an economic slowdown.

Smartphones
Clothing
Flour
Gasoline

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Six banks dominate the banking sector in Canada. This market is an example of _____.

Perfect Competition
Monopoly
Oligopoly
Monopolistic competition

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Robert earned $100,000 last year. He paid income tax $22,000. What was Robert's gross income?

$100,000
$82,000
$76,000
$67,000

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Ted is looking for a new mobile phone plan. Ted is concerned with price and coverage. These represent:

Ted's Evoked Set
Ted's evaluation criteria
Showrooming
Routine Problem Solving

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