Advertisement Techniques Quiz

Choose the term that best fits the definition:

The speaker's credibility

• bribery

• bandwagon

• ethos

• logos

Choose the term that best fits the definition:

Appealing to the emotions of the audience

• weasel words

• pathos

• plain folks

• ethos

Choose the term that best fits the definition:

Appealing to logic and reason

• ethos

• logos

• pathos

• Avant Garde

Choose the term that best fits the definition:

Advertisers make it seem as if everyone is buying this product, so you better too!

• snob appeal

• patriotism

• bandwagon

• testimonial

Choose the term that best fits the definition:

Advertisers make it seem like you need to be the first person to have a new product

• bandwagon

• bribery

• Avant Garde

• plain folks

Choose the term that best fits the definition:

When advertisers use words to make claims without actually promising anything

• weasel words

• testimonials

• snob appeal

• magic ingrediants

Choose the term that best fits the definition:

The suggestion that some miraculous discovery makes the product exceptionally effective

• sense of urgency

• patriotism

• magic ingredient

• logos

Choose the term that best fits the definition:

The suggestion that purchasing the product shows your love of the country

• bribery

• patriotism

• testimonial

• ethos

Choose the term that best fits the definition:

The suggestion that the product is a practical product of good value for ordinary people

• pathos

• bandwagon

• plain folks

• ethos

Choose the term that best fits the definition:

The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle

• plain folks

• bandwagon

• weasel words

• snob appeal