The 4 P's of Marketing

Place doesn't always mean a store... selling brick and mortar (store front) or online are both options depending on the product.

• True

• False

When considering price and how much is charged for an item...

• What will customers pay?

• How much do competitors charge?

• Can I make a profit?

• All of the above.

Today, most promotions are seen through...

• social media

• commercials

• billboards

• emails

Each one has to be the right fit for the marketing mix to work…

• Product, Price, Promotion, Place

• Product, Price, Promotion

• Price, Promotion, Place

• Product, Price, Place

What is Cost/Plus?

• The cost to produce.

• The cost to produce plus a profit.

• The cost to throw away plus a loss.

• The cost to throw away.

Introductory pricing is when the price is set lower compared to the competition to get the attention of the customer.

• True

• False

Which fast food restaurant do you prefer?

• Chick-Fil-A

• Wendy's

• McDonald's

• Taco Bell

Competitive pricing methods is a set price to be the same as your competition.

• True

• Fasle

A product has to solve a problem for the customer.

• Physical

• Mental

• Physical & Mental

• Physical, Mental, Emotional

Sales discounts and coupons are also known as...

• PROMOTIONS

• PLACE

• PRICING METHODS

• PRODUCTS