17. The Nature of Marketing (AS)

17. The Nature of Marketing (AS)

12th Grade

12 Qs

quiz-placeholder

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17. The Nature of Marketing (AS)

17. The Nature of Marketing (AS)

Assessment

Quiz

Social Studies

12th Grade

Easy

Created by

Adam Lewis

Used 7+ times

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12 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Define 'marketing objectives'. [2K]

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

Define 'marketing'. [2K]

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

Define 'industrial marketing'. [2K]

Evaluate responses using AI:

OFF

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is NOT a responsibility of the marketing department?

Product design

Distribution

Pricing

Production

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When the business bases its new products on its existing products and strengths, such as Apple focusing on consumer electronics - not electric heating!

Market-led marketing

Product-led marketing

Asset-led marketing

Societal marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This business will put the customer first and use market research to identify needs and potential demand. This information is then used to develop products that will meet this demand. These firms put a lot of focus on the market research they have acquired.

Market-led marketing

Product-led marketing

Asset-led marketing

Societal marketing

7.

DRAW QUESTION

3 mins • 1 pt

Drought in Vietnam has caused a shortage of beef for Mcdonald's restaurants. Graphically show the effect to demand and supply of a 'Big Mac'. Label your graph. [3K]

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