Product/Service Management

Great Value brand is only sold at Walmart.  What category of brands does it fall into?

• manufacturer or national brand category

• industrial or professional brand category

• private or store brand category

• heterogeneous or homogeneoous brand category

Most packaging

• makes it difficult to stack or display products

• shows a do-it-yourself installation on the side of the package

• provides consumers with information necessary to make buying decisions

• makes the product look better than it really is

A product mix is all the products a company offeres to customers.

• True

• False

It is ok to use another company's brand name, slogan, or characters without permission to increase your own company's sales.

• True

• False

The most important difference between goods and services in that services are intangible.

• True

• False

A trade character is the visual personification of a brand.

• True

• False

Services are often very labor intensive.

• True

• False

The difference between a product mix and a marketing mix is

• a product mix refers to all the products a company sells; whereas the marketing mix describes a plan of action for marketing a product

• a product mix consists of decisions made about each of the 4 P's whereas a marketing mix describes the products a company sells

• a product mix refers to the plan of action for marketing a product, whereas a marketing mix consists of decisions made about each of the 4 P's

• a product mix refers to the plan of action for marketing a product, whereas a marketing mix describes the product a company sells

All of the following are considered important in planning the product mix except:

• product assortments

• packaging

• product line

• all choices are important

Buying a magazine that you weren't originally planning to buy in the checkout line of the grocery store would be an example of what type of good

• staple good

• impulse good

• emergency good

• unsought good