Social change AQA A Level Psychology

Conformity to the majority can sometimes create social change through the operation of the:

• Augmentation
• The snowball effect
• Social proof
• Normative social influence

The augmentation principle in minority influence refers to:

• How the source of the social change is eventually forgotten
• How members of the minority make personal sacrifices
• The attention that the minority attracts from the majority
• The deeper processing of the minority view by the majority

The way in which a minority view becomes the new norm of the majority is explained by the:

• Compliance
• Social proof
• Consistency
• The snowball effect

Once social change has occurred, its origins are forgotten by the process called:

• Social cryptomnesia
• Flexibility
• Gradual commitment
• Internalisation

How does a minority encourage a majority to think about changing their beliefs of behaviours?

• Deeper processing

• Draw attention to the issue

• Flexibility

• Get themselves arrested

What does the minority have to show to be able to cause deeper processing in the majority?

• Consistency

• Draw attention to the issue

• Social crypto-amnesis

• Authoritarian personality

Perkins and Berkowitz (1986) used........to change the beliefs and behaviours of the majority

• Informational social influence

• Conformity

• Minority influence

• Social norms intervention

What does social norms intervention aim to do?

• Identify the social norms

• Correct a misperception and cause social change

• Identify a minority group

• Communicate the perceived norm

How does social norms intervention change perceptions?

• Communicate the actual norm to the target audience​

• Education

• Media campaigns

• All of these