Advanced Mkting II

Which of the following tools is key when designing a digital marketing action plan?

• Paid digital media

• Owned digital media

• Earned digital media

• All ofthem

SEM stands for:

• Web positioning

• Search Engine Marketing

• Social Engine Manager

• A)   Search Engine Manager

A new strategy followed by VODAFONE, which is focused on promoting their services through their app and website, is a clear example of:

• Paid media

• Earned media

• Owned media

• None of the above

Digital marketing cannot be done offline.

• True          

• False

KPIs should also follow the rules for SMART objectives. In SMART, as well as in KPIs, what does the ''S'' represent?

• Sanctioned

• Sales

• Specific

• Stock

You should never have more than one KPI per action.

• True

• False

The key difference between marketing strategies and actions is that strategies are long term while actions are short term.

• True                

• False

Sustainable marketing can also be characterized as _____________.

• Green washing

• Philanthropy

• non-profit

• None of them

Sustainable marketing pillars are:

• Environmental

• Economic

• Social

• All of the above

PESO Model stands for:

• Paid, Earned, Social, and Owned Media

• Paid, Earned, Shared, and Owned Media

• Paid, Earned, Shared, and Overall Media

• None of the above