
Advanced Mkting II
Quiz
•
Business
•
University
•
Practice Problem
•
Easy
Jaione Arriola
Used 44+ times
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following tools is key when designing a digital marketing action plan?
Paid digital media
Owned digital media
Earned digital media
All ofthem
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
SEM stands for:
Web positioning
Search Engine Marketing
Social Engine Manager
A) Search Engine Manager
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A new strategy followed by VODAFONE, which is focused on promoting their services through their app and website, is a clear example of:
Paid media
Earned media
Owned media
None of the above
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Digital marketing cannot be done offline.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
KPIs should also follow the rules for SMART objectives. In SMART, as well as in KPIs, what does the ''S'' represent?
Sanctioned
Sales
Specific
Stock
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
You should never have more than one KPI per action.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The key difference between marketing strategies and actions is that strategies are long term while actions are short term.
True
False
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