MR quiz

Which of the following best defines primary market research?

• t is also known as desk research

• It uses information that has already been collected

• It gathers original data by contacting consumers directly

• It is data collection that always produces quantitative data

One of the advantages of primary data is that:

• it is cheap because it has already been collected

• it is always 100% accurate

• it is usually up-to-date

• it is quick and easy to collect

One of the claimed advantages of secondary data is that:

• it will not be available to rival businesses

• it is usually up-to-date

• it is often cheap as the research has been done by others

• it is always 100% accurate as the firm does the research

In market research, a sample is defined as:

• a group selected from all of the potential product consumers

• all of the potential consumers of a product

• a free gift to the consumer

• a trial of the product so that consumers can test it at home

Which is a reason for using a random sample of the population in market research?

• It gives everyone an equal chance of being questioned

• It is more expensive than asking the whole population

• It is more accurate than asking the whole population

Which of the following is an example of secondary data collection?

• A newspaper report on the sales figures of a rival's product

• A postal questionnaire researching into consumer tastes

• A traffic count to see how many vehicles passed by a shop

One of the claimed advantages of using interviews in primary market research is that:

• any questions that are unclear can be explained

• there is no chance of interviewer bias

• the consumer answering the questions writes all the answers

Which of the following statements is correct when designing a questionnaire?

• Keep the questions long and detailed

• Avoid 'closed' questions

• Keep the questions short to ensure the survey is completed

• Ask 'leading' questions

A business activity that discovers information of use in making marketing decisions is: 

•  

  Market Segmentation

• Product distribution

• Sales performance

• Market research

The Australian Bureau of Statistics (ABS) provides data to a marketing company as part of its market research project. This data is an example of:

• Primary data

• Secondary data

• Tertiary data

•  

  Information data