Sports Marketing - Unit 2 Quiz - Marketing Essentials

Jill is a coupon clipper. Every Sunday morning, she goes through the newspaper clipping coupons and comparing prices on flyers to see which store has the best price. Based on this, you can conclude

• Jill is a loyal customer to ones particular store

• Jill would be classified as a consumer that is a bargain hunter

• Jill is an impulsive buyer

• All of these answers are correct

When conducting market research, it is important

• To make sure you write strong questions

• to make sure you create answers for consumers to choose that would give you valuable info

• develop a plan on how you will conduct the research

• all of these answers are correct

Candy, magazines and little items next to the cash register are there to get WHICH TYPE OF CONSUMER to purchase them?

• Loyal Consumers

• Wandering Consumers

• Bargain Hunters

• Impulsive Consumers

True or False

Promotional giveaways are ONLY beneficial to the sports franchise and NOT the sponsor

• True

• False

Before conducting any market research, what must a company FIRST do?

• Identify a problem or gal

• Develop a research plan

• Give out surveys to consumers

• Analyze results

Billy is a "go with the flow" type person. He enjoys going to sporting events that have a promotional night that promotes a social gathering rather than just focusing on the game itself. What type of consumer is Billy?

• Impulsive

• Bargain Hunter

• Loyal

• Wandering

What is the correct listing of the 4 P's of the marketing mix?

• Price, Product, Place and Packaging

• Place, Price, Promotion and Product

• Packaging, Planning, Perception and Price

• Promotion, Price, Product and Perception

What do we call people that purchase products?

• Consumers

• Target market

• Suppliers

• Demographics

Which of the following best describes a TARGET MARKET?

• Characteristics of many different consumers

• Consumers that always buy products from the same brand

• How much of the consumers a company sells to

• A particular group of consumers a product is aimed towards

Market research helps us with:

Option 1 - Raising brand awareness

Option 2 - Targeting of new consumers

Option 3 - Retention of current customers

Option 4 - Acquisition of new customers

• Option 2 ONLY

• Options 1 and 3 ONLY

• Options 2 and 4 ONLY

• Options 1, 2, 3 and 4