Public Relations Test Review

Which of the following does NOT describe public relations?

• A. Deliberate

• B. Planned

• C. Public interest

• D. One-way communication

If a hardware store donates new playground equipment for a park, which of the following aspects of public relations is being impacted?

• A. Performance

• B. Planned

• C. Public interest

• D. Two-way communication

Which of the following is the first step in the public relations process?

• A. Research

• B. Actions

• C. Communication

• D. Evaluation

Which of the following is NOT a type of communication used in public relations?

• A. Press releases

• B. News releases

• C. Press conferences

• D. Commercials

Which of the following is an example of the action step in the public relations process?

• A. Researching surrounding competitors in the area and the company’s target market

• B. Brainstorming ideas of how to reach the desired audience and narrowing down the options based on a budget

• C. Posting fliers for the target market to see

• D. Having customers fill out a survey of how they learned about the company

Which of the following is NOT true concerning community relations?

• A. Consists of efforts put forth by an organization to work with the community

• B. Establishes a mutually beneficial relationship between the public and the organization

• C. Allows the organization to build trust in the community

• D. Encompasses all aspects of public relations

Which of the following is NOT a tool used in community relations?

• A. Media tours

• B. Newsletters

• C. Sponsorships

• D. Advertisements

A local restaurant donates one day’s profit to a local charity. This is an example of which tool used in community relations?

• A. Media tour

• B. Sponsorship

• C. Endorsement

• D. Philanthropy

A new restaurant in town is opening, and prior to the opening they serve a special meal only for food critics in the area. This is an example of which of the following public and community relations tools?

• A. Media tour

• B. Sponsorship

• C. Endorsement

• D. Philanthropy

“The act of voluntarily donating time, money, or other items and services” defines which of the following terms?

• A. Media tour

• B. Sponsorship

• C. Endorsement

• D. Philanthropy