Marketing Final Exam Review

What is the process of planning, pricing, promoting, and distrubuting goods, services and ideas to satisfy individual (customer's needs) and organizational business objectives.

• Marketing

• Advertising

• Production

• Selling

Tangible products

• Goods

• Services

• Ideas

• Advertising

Intangible products.

• Services

• Advertising

• Goods

• Collateral

Mike decides to move his store to the main street shopping district. His decision is an example of which of the 4 P's of Marketing?

• Price

• Promotion

• Place

• Product

This type of research focuses on evaluating product design, product usage, and customer acceptance (satisfaction) of new and existing products.

• Product Research

• Media Research

• Surveys

• Marketing Research

What is the type of research focuses on selection, frequency, placement, and effectiveness of different advertising channels for a company's product? This research helps determine the best advertising mix and stragegy to reach their target market.

• Media Research

• Product Research

• Focus Group

• Personal Interviews

Which typically inexpensive customer information gathering technique is used to collect larger amounts of information by completing (online or paper) questionnaires or quizzes?

• Survey

• Internet Search

• Personal Interview

• Focus Group

Which example is NOT an example of a Promotion?

• Redesigning a product.

• Offering a free sample.

• Putting a coupon on a company flyer.

• Offering Buy one get one free.

All of the following are Functions of Marketing, EXCEPT:

• Market Information Management

• Product Service Management

• Business Organization

• Distributing

• Financing

Safisfying customers' needs and wants while making a profit.

• Mass Marketing

• Marketing Research

• Marketing Mix

• Marketing Concept