Science of Branding & Marketing Vocabulary

Define: Archetype

• To represent someone or something in a particular way

• Widely recognizable, original, or famous

• A common story pattern or character throughout literature

Define: Endow

• To represent someone or something in a particular way

• To give someone a quality or characteristic (usually in a good way)

• Widely recognizable, original, or famous

Define: Differentiate

• To recognize the difference between things/people. Distinctions, Distinguish

• Using new methods or ideas

• Widely recognizable, original, or famous

Define: Innovative

• A certain method or style of doing something

• Using new methods or ideas

• Widely recognizable, original, or famous

Define: Iconic

• A common story pattern or character that occurs over and over in literature

• To represent someone or something in a particular way

• Widely recognizable, original, or famous

Define: Evoke

• To recognize the difference between things/people

• To produce a strong feeling, emotion or response

• To represent someone or something in a particular way

Which is a synonym for "Portray" ?

• represented

• clarified

• published

Which are synonyms for "Technique"?

• plan, design

• clarified, distinguished

• method, style

Which word is best defined as "the one most common characteristic; general, understood by all"?

• Universal

• Iconic

• Archetype

Fill in the blank: Jaydah's father was a tall and strong basketball player, he hoped to _____ her with the skills to be a great athlete.

• innovate

• differentiate

• endow