Quiz-Revison

Marketing Research is everything except ________.

• systematic

• objective

• politically biased

• useful for the purpose of improving decision-making

The procedures followed at each stage of marketing research are methodologically sound, well documented, and, as much as possible, planned in advance.  The previous statement defines the ________ aspect of the definition of marketing research.

• systematic

• identification of information

• accuracy

• collection of information

________ is undertaken to help identify problems that are perhaps not apparent on the surface and yet exist or are likely to arise in the future.

• Problem identification research

• Problem-solving research

• Segmentation research

• Marketing information systems

 

Which of the issues listed below would be addressed using problem-solving research?

• the need to understand current cultural trends

• the need to determine where to locate retail outlets

• the need to understand the market potential

• the need to understand changes in consumer behavior

 

________ is conceptualized as consisting of six steps which include problem definition, developing an approach to the problem, research design formulation, field work, data preparation and analysis, and report generation and presentation.

• Marketing research problem

• Marketing information systems

• A decision support system

• The marketing research process

Which of the tasks below might be conducted by the researcher during the "problem definition" and the "development of an approach to the problem" steps of the marketing research process?

• interviews with industry experts

• analysis of secondary data

• qualitative research

• all of the above

After ________, the research design is the next step in the marketing research process.

• considering factors such as a situation analysis and problem statement

• the problem has been defined and research objectives established

• the type of data analysis has been established

• creating research objectives and budget

The research design is a ________ specifying the methods that will be used to collect and analyze the information needed for a research project.

• methodology

• generalized roadmap

• master plan

• proposed guide

________ are the three types of research design.

• Exploratory, descriptive, and causal

• Exploratory, exploitive, and casual

• Deductive, descriptive, and causal

• Exploratory, causal, and prescriptive

________ largely determine(s) the appropriate choice of the type of research design.

• Budget restrictions

• Whether the research is domestic or international

• Objectives of the research

• Type of analytics required