Corporate Identity - National 5 Admin

A feature of corporate image is having a ____ that will help potential customers recognise the business

A feature of corporate image is having a ______ that helps us recognise a business when we hear it

A feature of corporate image is having staff wear a _______ so they are identifiable to customers

A feature of corporate image is having a _____ _____ so they have a consistent layout of all of their documents (same fonts etc)

Cost or benefit of corporate identity?

It is instantly recognisable so increases customer awareness

• Cost

• Benefit

Cost or benefit of corporate identity?

It is expensive to create and maintain

• Cost

• Benefit

Cost or benefit of corporate identity?

it gives the business a reputation of being professional

• Cost

• Benefit

Cost or benefit of corporate identity?

There is a long legal process involved in creating a unique corporate identity

• Cost

• Benefit