E-Marketing Models

Another name used to describe the Marketing Mix is:

• The 4 Ps

• USPs

• OVP

• Porters 5 Forces

The Marketing Mix looks at which two of the following?

• Price

• Gross profit

• Place

• Sales revenue

The amount of money needed to buy a product is its _______________________.

• product

• brand

• place

• price

 ______________________ is the way you sell your product to the customer. 

• product

• promotion

• logo

• price

Where you locate your product is _____________________________. 

• place

• customer

• brand

• target market

Porters 5 Forces model looks at levels of:

• Brand positioning

• UAE consumer law

• Competition in the industry

• Online value proposition

Which of these are two of Porters 5 forces?

• Threat of new entrants

• Power of suppliers

• Power of employees

• Threat of technological change

Which of the following increases competition?

• High start-up costs

• Lack of market information

• Industry dominated by one business

• Low start-up costs

Online Value Proposition helps to explain:

• Net profit

• Using customer feedback to develop your product and service

• Gross profit

• Reducing expenses

Barriers to adopting e-marketing an include (more than one answer):

• High cost of web development

• Supportive leadership

• Low costs of entry

• Skills required