le marchandisage de gestion
1st Grade
•10 Qs
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le marchandisage de gestion
Quiz
•
Business
•
1st Grade
•
Practice Problem
•
Medium
Elodie Lerouge
Used 22+ times
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10 questions
Show all answers
1.
OPEN ENDED QUESTION
1 min • 1 pt
Le marchandisage selon kepner, c'est :
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Answer explanation
Le bon produit
Au bon endroit
Au bon moment
En bonne quantité
Au bon prix
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
L'implantation par pavés est un mixte de l'implantation horizontale et verticale
Vrai
Faux
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Le super niveau est le niveau le plus vendeur et le plus rentable du rayon
Vrai
Faux
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Chaque enseigne utilise un logiciel de linéaire qui lui est propre
Vrai
Faux
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
La frontale correspond au nombre de produits contenus dans le linéaire
Vrai
Faux
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Pour mesurer la performance d'un rayon, on calcule les indicateurs suivants :
le rendement du linéaire
le linéaire au sol
le linéaire développé
la rentabilité du linéaire
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Pour optimiser l'espace accordé à un produit, on calcule les indices suivants :
l'indice de sensibilité au CA
l'indice d'achat
l'indice de sensibilité à la marge
l'indice de passage
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