Market Segmentation

Market Segmentation

University

12 Qs

quiz-placeholder

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Market Segmentation

Market Segmentation

Assessment

Quiz

Science

University

Hard

Created by

Henning Kreis

Used 20+ times

FREE Resource

12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The key advantage of mass marketing, as compared to market segmentation, is:

brand building

economies of scale

customer engagement

customer understanding and being close to the customer

market responsiveness

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Market segmentation is defined as dividing a market into smaller segments with distinct needs, characteristics, or behaviors that require ____

separate management teams

unique pricing points

careful attention and planning

separate marketing strategies and marketing mixes

environmental analysis

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Loyalty status is a segmentation approach that would be considered to belong to which main segmentation base?

Geographic

Demographic

Psychographic

Behavioral

Benefit

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

If a firm considered that cultural factors were important in their marketing, then which major segmentation base would probably be most appropriate for them?

Geographic

Demographic

Psychographic

Behavioral

Benefit

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Colgate toothpaste offers a broad range of toothpaste products – for sensitive teeth, teeth whitening, for cavity protection, and so on – therefore they appear to be using what form of segmentation?

Geographic

Demographic

Psychographic

Behavioral

Benefit

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In terms of evaluating market segments on a criteria, each segment identified should be relatively unique as compared to other segments. This would meet the criteria of:

Measurable

Differentiable

Accessible

Actionable

Substantial

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

If a market segmentation approach identifies several segments that are not differential or actionable, then the recommendation would be to:

Implement a niche marketing approach

Move to mass marketing

Consider another market

Pursue the most attractive segment

Combine some of these market segments

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