Chapter 10 - The Media

A radio or video clip of someone speaking

• Sound Bite

• Tape Recording

• Info Bite

• Long Recordings

A series, or log, of discussion items on a page of the World Wide Web

• Post

• Blog

• Log

• Website

An FCC rule that if a broadcaster sells time to one candidate, it must sell equal time to other candidates

• Long Time Rule

• Short Time Rule

• Equal Time Rule

• Horse-Race Rule

News coverage that focuses on who is ahead rather than on the issues

• Majority Journalism

• Journalism

• Ruling Journalism

• Horse-Race Journalism

Media stories about events regularly covered by reporters

• Feature Stories

• Routine Stories

• Insider Stories

• Loaded Stories

Media stories about events that, though public, are not regularly covered by reporters

• Feature Stories

• Insider Stories

• Non-academic Stories

• Trial Stories

Media stories about events that are not usually made public

• Feature Stories

• Trial Balloon

• Insider Stories

• History Stories

Information leaked to the media to test public reaction to a possible policy

• Insider Balloon

• Leakage Balloon

• Feature Stories

• Trial Balloon

Words that imply a value judgement, used to persuade a reader without having made a serious argument

• Simple Language

• Loaded Language

• Hard Language

• Soft Language

Paying attention only to those news stories with which one already agrees

• Selective Attention

• Credible Attention

• Regular Attention

• Ratings