TE 1_Topic 2_Quiz 4

When challenging StitchFix, Amazon created another blue ocean.

• True

• False

Which considerations formed the foundation of Curves´ blue ocean strategy?

• Most women go to health clubs because of the facilities (adjustable machines they don´t have at home, pool, etc.)

• Most women can´t afford to spend one or two hours at a health club several times a week.

• Most women prefer city centre locations because they are fancy and encourage going to the gym.

• Most women who like to go to health clubs prefer the gym to home exercise programmes because it´s harder to find an excuse for not working out.

Start-up investments are significantly lower for Curves clubs compared to regular health clubs.

• False

• True

Citizen M rooms are cheaper than 5-star hotels because ...

• ... the rooms are smaller.

• ... there´s less electronic equipment in the hotel rooms.

• ... construction is very efficient.

• ... they use less staff.

What are staff members that care for guests are called in Cititzen M hotels?

• mobile staffers

• ambassadors

• associates

• world citizens

Members of the World´s Bravest Orchestra were seen as diplomats and representatives of the Taliban.

• True

• False