Promotion and Sponsorship Review

What does the acronym "AIDA" stand for?

• Attention

  Interest

  Desire

  Action

• Attention

  Information

  Demonstrate

  Action

• Appealing

  Interest

  Desire

  Attractive

• Audacious

  Intriguing

  Demonstrate

  Attractive

The advertisement in the image is an example of what type of promotion?

• Product

• Institutional

The advertisement in the image is an example of what type of promotion?

• Product

• Institutional

A non-personal way of communicating features and benefits is known as?

• Advertising

• Direct Marketing

• Public Relations

• Personal Selling

Activities that allow a company to influence a target audience is known as?

• Advertising

• Public Relations

• Personal Selling

• Sales Promotion

Convincing a store to carry a product based on consumer demand is a known as a?

• Push Strategy

• Pull Strategy

• Promotional Allowance

• Slotting Allowance

Offering a discount to a retailer on the first order in order to get the product on their shelves is known as a?

• Push Strategy

• Pull Strategy

• Promotional Allowance

• Slotting Allowance

Paying a premium to rent out shelf space in a retailer is called a?

• Push Strategy

• Pull Strategy

• Promotional Allowance

• Slotting Allowance

A discount offered after the purchase is known as?

• Sweepstakes

• Contest

• Rebate

Requires some sort of skill for the participant to be able to compete

• Contest

• Sweepstakes

• Rebate

• Incentive