Revision_DPM30033

Identify three (3) levels of product and provide example for each level.

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Explain THREE (3) marketing strategies which were used in the growth stage mainly aim to maximize market share.

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Companies used to monitor the product lines to gauge trends, which helps them to determine which markets to target. Describe these strategies to help companies outline their product analysis. A) Product-line sales and profits and B) Product-line market profile.

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Product lines need to be improved to keep up with the rapidly changing markets. Examine these startegies below which were used by the companies to encourage customer migration to higher-value, higher-price items. A) Product line modernization. B) Product line featuring. C) Product line pruning

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Visual brand language will directly and indirectly communicate a company's values and personality through compelling imagery and design style. Exhibit the VBL below: A) Sounds B) Colours C) Scents

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Brand attributes are the set of unique fundamentals and characteristics that identify the physical, character and personality traits of a brand. Differentiate between these THREE (3) elements of brand attributes. A) Relevancy B) Appealing C) Uniqueness

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Details TWO (2) advantages and TWO (2) disadvantages of a distributors brand.

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Mahmud Sdn Bhd seek an advice on which branding strategy is suitable for them because as a new company in cosmetics industry they know that using the right brand strategy enables them to reveal their profitable qualities and to stand out among competitors. Before going for a branding decision help Mahmud Sdn Bhd to differentiate these TWO (2) brands strategy decision: A) Multibrand B) New brand

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Justify TWO (2) advantages of using Co-brands as a strategy for branding decision.

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