Quiz 3

Define Primary Research

_______ is an umbrella term for all of your online marketing efforts.

• social marketing

• email marketing

• SEO

• digital marketing

Extended Marketing Mix is consists of __________

• 8

• 4

• 7

• 6

The process of optimizing your website to ‘rank’ higher in search engine results pages.

• PPC

• SEO

• CPV

• Fixed Costs

While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective?

• Increase sales through the eCommerce platform by 10% within the next six months.

• Reduce total advertising costs by 15%

• Increase number of visitors to the company website during the next six months

• Improve brand awareness significantly during this semester.

What is the main goal of social media or digital marketing?

• To teach about the dangers of the internet

• To entertain

• To be funny

• To connect business with consumers

What represents the exchange for the product or what customers are willing to pay _________

• Price

• Place

• Product

• Promotion

Consumers become committed to brands and make repeat purchases from the same brands.

• Aftersales

• Brand loyalty

• Marketing Mix

• Market sales

_______ can be a source of annoyance for web users.

• SEO

• Pop Ups

• Paid Search Ads

• Digital Ads

Traditional Marketing Includes ________

• newspaper, print advertising and etc

• pop ups, floating ads and etc.