Intro Ecomm

Cost structure for an eCommerce is (similar Turnover/Profit)

• Lower than a Physical Store

• Equals than a Physical Store

• Higher than a Physical Store

We can do more experimentation and tests to improve conversion rates on a…

• eCommerce

• Physical Shop

• Both of them

Most difficult/costly part in eComm Logistics is

• Last Mile

• Reverse

• Delivering on time

• BOPIS (buy online—pick up on store)

Drop-shipping enable us to:

• Sell online with different suppliers

• Sell online on Marketplace

• Sell online without investing in stock

• Buy online at best prices

To have a secure ecommerce we need an SSL that is:

• A trusted online certificate

• A security certificate that encrypts information between users

• A security certificate that encrypts the information between the web server and the devices

• As the acronyms indicate: Secure Software Layer

If we need to increase the revenue of an ecommerce, we need :

• Long tail products

• Short tail products

• Best-selling

• All of them

Which tool we are going to use to analyze the number of visits, AOV, conversion rates, etc., on an ecommerce? It is possible to do on an easy way on a Physical Store ?

• Google Analytics, Yes

• Google Analytics, No

• Google Dataweb, Yes

• Google Dataweb, No

You are the new eCommerce Manager, One month trial at work and €5,000 to spend just in ONE action.

• SEO

• SEM

• Social Ads

• Affiliation program

Most used online payments

• Credit/debit Cards

• PayPal

• Bank Transfer

• Buy now, Pay later

Which is not an opensource CMS ?

• PrestaShop

• Wordpress

• Vtex

• Magento